Rance Greene started sharing his story design approach in 2016 with local talent development professionals in Dallas, Texas. It became apparent that the interest in bringing stories center stage in training, presentations and communications was intense.
People began to share their perspectives with Rance: seasoned consultants who wanted to use the power of story for their clients, but didn't know how; leaders with great ideas who didn't know how to get them across; instructional design students who knew a ton of theory, but didn't know how to apply it on the job; and professionals from other industries transitioning into talent development who needed an accessible method of entering the talent development field.
Rance brings his expertise in playwriting, performance and visual design to this award-winning technique of Story Design. Story Design's goal? Move a specific audience to take action on new skills, new knowledge and attitudes using story's power to connect with people's emotions.
Story Design revolves around action. The two central questions of Story Design are "Who is your audience?" and "What do you want them to do?" Building relatable characters and strong conflict around the answers to those two questions is what makes your story/your message so powerful...and actionable.
Leaders, designers, trainers, presenters who can articulate a story that clearly communicates their message have a distinct advantage: their message will actually make a difference in the lives of their audience. Lead better. Design better. Train better. Present your ideas better!