You've probably been told at some point in your leadership career that storytelling is good for leaders. But what are the practical steps in designing the right story for the right purpose? Story Design connects your message to the business outcome and you with your audience.
You've heard that enough. Let's get past why you should be a good storyteller and build storytelling skills. Story Design is the process you've been waiting for.
Rance Greene helps leaders understand their audience and what they are asking them to do. His story-based business solutions have made him a sought-after speaker and consultant. He is the author of Instructional Story Design, published by ATD Press. His lively workshops are noted for their practicality and, of course, stories.
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