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STORY DESIGN RESOURCES FOR LEADERS

SESSION 1

DISCOVER

In this session, Rance mentioned several benefits to using stories at work. Stories are memorable, actionable and they provide needed emotional input. Below are some resources that provide more context and research around why emotions and stories play such a big role in our communications at work.

Stories & Data

Neuroscience & Emotions

Neuroscience & Emotions

Karen Eber demystifies what makes for effective storytelling and explains how anyone can harness it to create empathy and inspire action.

Watch the TED Talk

Neuroscience & Emotions

Neuroscience & Emotions

Neuroscience & Emotions

A 3-minute interview clip of Antonio Damasio, neuroscientist, who made breakthrough discoveries about how emotions affect our decision-making. 

Watch the clip

Descartes' Error

Neuroscience & Emotions

Marketing & Emotions

A concise book review of the book by neuroscientist, Antonio Damasio, who helps us understand the relationship between emotions and healthy choices. 

Read the review

Marketing & Emotions

Marketing & Emotions

Marketing & Emotions

Chloe Ellis debunks some common myths about the role of emotions in decisions.

Read the article

Emotions & Money

Marketing & Emotions

Emotions & Money

HBR article on how emotions fuel good decision-making.

Read the article
SESSION 2

YOUR AUDIENCE

Every once in a while, someone tells a story at work that hits the mark and prompts you to seriously consider their message and take action on it. What makes the difference? 

The difference is knowing your audience

Designer, technologist, John Maeda, puts this difference succinctly: Good storytelling can only happen after listening to your audience's story. 

SESSION 3

DESIGN

The Discover work has been done. You know the purpose of your message. You know who you’re delivering it to and how you want them to respond. Now you’re ready to build on that foundation and design the best story for your audience.

Need help getting started? This article takes you through the steps of building a story and integrating the story with your message.

READ THE ARTICLE
SESSION 4

DELIVER

You've prepared, you've practiced. It's showtime! You may have some doubts though: "Is my story relevant?" "Do I have the courage to do this? You are not alone. All of us have these questions. There are great answers for both of them.

READ THE ARTICLE

Elizabeth's story: TAKE 1

What did you learn about Elizabeth's first story that you can apply (or not apply) to your own story-based message ?

Elizabeth's story: TAKE 2

Elizabeh used the Story Design Model for her second story. What can you take from this example to apply to your own story-based message? 

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