SPEAK THEIR LANGUAGE
You have an innovative solution. A unique product that stands out from the rest. A special group you want others to join. But how do you communicate with your potential investors/customers/members in a way that helps them see the value of your offerings? Speak their language. Stories supercharge your value proposition.
WORKSHOP OUTCOMES
Communicate your value through storytelling to:
- Create compelling proposals, strong origin stories and effective testimonials
- Genuinely connect with investors, customers or interested members quickly
- Strengthen the bond with existing supporters
- Unify your messaging through all streams of communication
- Overcome objections to sales/membership
STRUCTURE OF THE WORKSHOP
SET GOALS
Before the workshop begins, we'll take a moment to review the Story Design model, share what's most important for the group to accomplish and set some goals. Then get to work!
DISCOVER
Your message is important enough to share with others so we'll spend the first part of the session discovering the answers to these two questions:
- Who is your audience?
- What do you want them to do?
You'll walk through guided steps to create an audience profile and a strong call to action.
DESIGN
With the task of discovery under your belt, you'll use what you know about your audience to create characters that they will relate to. Through a series of short exercises, you'll pair your relatable characters with strong conflict and begin the story-writing process.
You'll plug your characters and conflict into a story premise. Use the worksheets to flesh out and clarify the story so that it concretely ties to the action in your message. Share your story with the group and refine it based on feedback from the facilitator and your peers.
DELIVER
We'll take inventory of the tools, applications and communication venues--web, email, social, print, advertising--that are at your disposal and explore creative ways to deliver your story-based message to the intended audience.
PRACTICE AND FEEDBACK
Every workshop is packed with opportunities to practice the principles and get feedback from the facilitator and peers. You'll also receive hard copies and electronic copies of the worksheets so you can continue put them to use as soon as you return to work. Prepare for idea-sharing, fun and, of course, lots of stories!
Your facilitator
Rance Greene helps leaders understand their audience and what they are asking them to do. His story-based business solutions have made him a sought-after speaker and consultant. He is the author of Instructional Story Design, published by ATD Press. His lively workshops are noted for their practicality and, of course, stories.
