The Story Design Model
At the core of the book is a model that has been used by countless talent development professionals. It's simple, comprehensive and easily keeps pace with the speed of business.
Practical steps
Many books tell us that stories are great for training. This book tells you how to do it, complete with practice throughout each phase, you'll get plenty of hands-on experience discovering, designing and delivering stories for training.
Support resources
Each step in the Story Design model is supported by robust job aids, worksheets and a complete Instructional Story Design Plan. When you purchase the book, you also get access to editable downloads of these resources.
Strategy
Guidance for maximizing the story you've created to train your audience. Examples of how other companies, like Pizza Hut, PepsiCo and Southwest Airlines, have implemented story-based training. Research and approaches for persuading skeptics. Best practices for getting started.
Stories
What would a book on Story Design be without stories? You'll get to know Dayna, James, Randall and Fayette and the characters that emerge from Dayna's latest project. You'll read stories of fiction, non-fiction and metaphor. The book models the model. You'll learn a lot through stories.
Who should read the book
Story Design naturally syncs with instructional design. Training becomes memorable and actionable with story on its side.
Anyone with a message that requires the action of its audience will benefit from the principles of Story Design. Connect and convince through storytelling.
Professors and teachers will hone their ability to capture the rapt attention of their students. Story Design challenges students to take action on new knowledge.
Karl Kapp
Bonnie Endicott
Bonnie Endicott
Bloomsberg University, Director of Institute for Innovative Technologies
Bonnie Endicott
Bonnie Endicott
Bonnie Endicott
Southwest Airlines, Director, People
Clark Quinn
Connie Malamed
Connie Malamed
Founder, Quinnovation
Connie Malamed
Connie Malamed
Connie Malamed
The eLearning Coach