As an Instructional designer, you have a particular advantage in storytelling for training, because you are very good at analysis, design and development. Story Design is a methodology that draws upon sound instructional design. The characters, the conflict the plot lines are all right there in the information you’ve collected for instruction.
Instructional Story Design is over 300 pages of instruction, exercises, job aids, tools and loads of story examples to support you as you implement Story Design principles. No matter what your experience level is as an instructional designer, Story Design is a competency that can be mastered. It can become second nature. With the process of Story Design on your side, you won’t have problems keeping up with the pace of business. You’ll be creating stories at warp speed.
At the core of the book is a model that has been used by countless talent development professionals. It's simple, comprehensive and easily keeps pace with the speed of business.
Many books tell us that stories are great for training. This book tells you how to do it, complete with practice throughout each phase, you'll get plenty of hands-on experience discovering, designing and delivering stories for training.
Each step in the Story Design model is supported by robust job aids, worksheets and a complete Instructional Story Design Plan. When you purchase the book, you also get access to editable downloads of these resources.
Guidance for maximizing the story you've created to train your audience. Examples of how other companies, like Pizza Hut, PepsiCo and Southwest Airlines, have implemented story-based training. Research and approaches for persuading skeptics. Best practices for getting started.
What would a book on Story Design be without stories? You'll get to know Dayna, James, Randall and Fayette and the characters that emerge from Dayna's latest project. You'll read stories of fiction, non-fiction and metaphor. The book models the model. You'll learn a lot through stories.
Story Design naturally syncs with instructional design. Training becomes memorable and actionable with story on its side.
Anyone with a message that requires the action of its audience will benefit from the principles of Story Design. Connect and convince through storytelling.
Professors and teachers will hone their ability to capture the rapt attention of their students. Story Design challenges students to take action on new knowledge.
Bloomsberg University, Director of Institute for Innovative Technologies
Southwest Airlines, Director, People
The eLearning Coach