AMY GINGERICH, DIRECTOR OF FIELD HR at PIZZA HUT
"Story Design completely re-framed my approach to ID."
You've heard that stories are great for training. Unsure of where to start? Story Design aligns perfectly with the instructional design process. But with stories center stage, it's a new view. Design and develop powerful stories efficiently. Keep pace with business. Revolutionize instructional design.
START REVOLUTIONIZING
WORKSHOP OUTCOMES
When you apply Story Design, you:
- Engage your learners' intellect and emotions
- Increase the effectiveness of your training programs
- Gain the trust of stakeholders in the business
- Develop a repeatable creative process for engaging your audience
STRUCTURE OF WORKSHOP
THE GOAL OF TRAINING
Before the workshop begins, we'll take a moment to review the Story Design model and review the goal of training. Then get to work!
DISCOVER
During the analysis phase of instructional design, you are gathering the answers to two important questions.
- Who is your audience?
- What do you want them to do?
You'll walk through guided steps to create an audience profile and structure an action list. These two take-aways from the DISCOVER phase are necessary for sound instruction. They are also vital for designing a story for training.
DESIGN
With the task of discovery under your belt, you'll use what you know about your audience to create characters that they will relate to. Through a series of short exercises, you'll pair your relatable characters with strong conflict and begin the story-writing process.
You'll plug your characters and conflict into a story premise. Use the worksheets to flesh out and clarify the story so that it concretely ties to the action list. Share your story with the group and refine it based on feedback from the facilitator and your peers.
DELIVER
We'll take inventory of the tools and applications that are at your disposal and explore creative ways to deliver your story. Several examples of stories showcase different ways to produce the story, from simple to complex solutions. You'll learn techniques to concretely connect the story to learning objectives and continue the story into the training itself.
PRACTICE AND FEEDBACK
Every workshop is packed with opportunities to practice the principles and get feedback from the facilitator and peers. You'll also receive hard copies and electronic copies of the worksheets so you can continue put them to use as soon as you return to work. Prepare for idea-sharing, fun and, of course, lots of stories!
Your facilitator
Rance Greene helps instructional designers and educators understand their audience and what they are asking them to do. His story-based business solutions have made him a sought-after speaker and consultant. He is the author of Instructional Story Design, published by ATD Press. His lively workshops are noted for their practicality and, of course, stories.
The power of storytelling in your hands
A comprehensive and entertaining manual for discovering, designing and delivering stories that teach. Rely on the methodology. Keep pace with business. Revolutionize instructional design.
"Stories aren't serious enough for our content."
We get it. Not everyone understands the power of stories for training.
But even the most demanding or skeptical stakeholders have acknowledged the power of stories for changing behavior and equipping their employees. Story Design has been applied to every type of training imaginable, across industries, with incredible success. It's accessible, practical and effective.
