THE QUICK CONNECTOR
Keeping a live audience engaged can be challenging. But a well-designed story quickly connects with your audience and invites them to participate. Whether your presentation is in-person or virtual, master Story Design principles and attendees will stay with you to the end. Even better, they will be equipped to act!
WORKSHOP Outcomes
Master Story Design and increase your ability to:
- Create a strong message with a clear call to action
- Connect with your audience quickly through relevant, powerful stories
- Encourage audience interaction
- Design slides that contribute (not distract from) your message
STRUCTURE of the workshop
SET GOALS
Before the workshop begins, we'll take a moment to review the Story Design model, share what's most important for the group to accomplish and set some goals. Then get to work!
DISCOVER
Your message is important enough to share with others so we'll spend the first part of the session discovering the answers to these two questions:
- Who is your audience?
- What do you want them to do?
You'll walk through guided steps to create an audience profile and a strong call to action.
DESIGN
With the task of discovery under your belt, you'll use what you know about your audience to create characters that they will relate to. Through a series of short exercises, you'll pair your relatable characters with strong conflict and begin the story-writing process.
You'll plug your characters and conflict into a story premise. Use the worksheets to flesh out and clarify the story so that it concretely ties to the action in your message. Share your story with the group and refine it based on feedback from the facilitator and your peers.
DELIVER
We'll take inventory of the tools, applications and communication venues that are at your disposal and explore creative ways to deliver your story-based message to the intended audience. We'll also create slides that visually support your story and practice delivering the presentation with slides.
PRACTICE AND FEEDBACK
Every workshop is packed with opportunities to practice the principles and get feedback from the facilitator and peers. You'll also receive hard copies and electronic copies of the worksheets so you can continue put them to use as soon as you return to work. Prepare for idea-sharing, fun and, of course, lots of stories!
Your facilitator
Rance Greene helps presenters understand their audience and what they are asking them to do. His story-based business solutions have made him a sought-after speaker and consultant. He is the author of Instructional Story Design, published by ATD Press. His lively workshops are noted for their practicality and, of course, stories.
